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標題: workflow obstacles and a lack of digital [打印本頁]

作者: nobitasizukacar 時間: 2024-3-7 13:30
標題: workflow obstacles and a lack of digital

First Party Data: Information about customers that a company collects directly, for example via telephone, email, purchase history and communication preferences. Taking agility to the next level The study also shows that agility has become part of daily business in leading companies. Better access to data, optimal workflow management and appropriately trained employees are crucial success factors. 86 percent of German managers are convinced that their level of agility determines their success as a marketing organization.

37 percent of marketing specialists say that their company is “average” or “weak” or even “very weak” (20 percent) when it comes to cross-team data exchange. But one thing is also clear: convincing customer experiences require smooth collabo Job Seekers Phone Numbers List ration behind the scenes. Those surveyed cited the lack of integration of technology systems, competence as the biggest brakes. More than half (65 percent) of those surveyed want to focus this year on recruiting specialists in the areas of customer experience and digitalization as well as investing in training for teams and employees.

IT and marketing managers work more closely together COVID-19 created facts virtually overnight: IT and marketing leaders are now working more closely together than ever to adapt customer experiences to the digital world. But that was just the start. Customer behavior is evolving in a highly dynamic manner, CMOs and CIOs no longer have to develop their strategies in parallel, but together in order to advance customer experiences and digital strategies with creativity and innovation. German companies are already on the road to success here.

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